Personas
“Adding a layer of real-world consideration to the conversation”
Personas are fictionalized accounts of people’s lives. They are general enough to represent a segment of the community, but specific enough to help you imagine a real person and their needs. And they are useful tools to help us better understand who we are designing for.
People often get presented with a lot of statistics and they sometimes can’t quite make the connection between these statistics and the real people in our communities. Personas use storytelling to turn the statistics you see into real people with real needs.
Below are some great examples of personas of older adults that might help to inform your work
Building with Mission Personas
Designed specifically to highlight the housing needs of older adults, these personas can be used by any organization interested in developing and testing a range of housing models.
